Google & Meta ads
Google Ads and Meta ads management for small businesses and SMEs: ads, landing page, and tracking in one package, so you only pay for traffic that turns into customers.
Short answer
I run your Google and Meta advertising for you: I build the campaigns, conversion tracking, and if needed the landing page, and optimise them every month. You pay the ad budget directly to Google or Meta, and I only invoice the management. That way paid visibility actually brings enquiries, not just impressions.
What you get
- campaigns and conversion tracking (GA4 + pixel) set up properly from the start
- a landing page that turns the click into an enquiry
- a plain-language monthly report: leads, cost per lead, and where the money went
- a budget watch so ad spend does not go to waste
How it works
- 01We go through your service, best customer, goal, and a sensible ad budget.
- 02I build the campaigns, tracking, and if needed the landing page, and launch the advertising.
- 03I optimise monthly and report in plain language on what works and where the budget should go.
What does management include?
Good advertising is not just an ad pushing traffic to a page. It is a whole: the right targeting, a clear message, a landing page that convinces, and tracking that tells you what actually produces enquiries.
I take on the whole funnel in Google Ads and Meta advertising (Facebook and Instagram). I usually start with one channel and expand only once we know what works.
- campaign structure, keywords, and audiences
- testing of ad copy and creative
- conversion tracking: GA4 and Google Ads / Meta Pixel
- a monthly report and a short review call
Why do the landing page and tracking decide it?
The most common reason advertising does not pay off is not the ad itself, but where the click lands. If the page does not match the ad's promise, or getting in touch is hard, the money is wasted.
Because I also build websites and know conversion tracking, you get the ads, the landing page, and the measurement from one place. Few individual freelancers can do this credibly, and that is exactly what makes advertising profitable.
Frequently asked questions
How much ad budget is needed?
I recommend starting with at least around EUR 300-500 per month per channel so the system has data to optimise. With a smaller budget, outsourcing management is not financially sensible for either of us.
Do I pay the ad budget to you or to Google?
You always pay the ad budget directly to Google or Meta with your own card, so you keep full transparency and own your accounts. I only invoice the management work.
How long until results show?
The first 1-2 weeks are a learning phase while the system gathers data. You usually see direction within a few weeks, and optimisation improves over the months. Do not judge the result on a single week.